TopRank Newsroom

TopRank has been asked to program and moderate a session on Search Engine Optimization and New Media at Blog World Expo in Las Vegas.

TopRank CEO Lee Odden will be moderating audience questions and initiating topic discussion with a tier one panel of SEO and blogging experts including: Stephan Spencer of Netconcepts, Brian Clark of Copyblogger.com and Michael Gray aka graywolf of Atlas Web Services and wolf-howl.com.

Blog World Expo will be held in Las Vegas at the Las Vegas Convention Center September 20-21, 2008.

TopRank provides business blog consulting, optimization and marketing services to small and large corporations in the U.S. and Canada.

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TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic, Digital Asset Optimization. While TopRank has pioneered the DAO as a model for approaching holistic content optimization, this session is geared specifically towards online publishers.

Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.

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During the Search Engine Strategies conference in San Jose where TopRank Online Marketing recently presented,  OBS News reported on the popularity of online news and internet public relations via the “News SEO” session on Tuesday. Moderated by Dana Todd of NewsForce, the News SEO session included Greg Jarboe of SEO-PR, Lisa Buyer of the Buyer Group and TopRank’s Lee Odden.

OBS News interviewed Jarboe and Odden after the session:

“Jarboe praised Odden as an innovative SEO expert who promotes the idea of ‘digital asset optimization’ which suggests extending a search engine optimization approach to all aspects of digital media such as photographs, videos, audio clips, in addition to traditional webpage content.”

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TopRank’s story on agencies that outsource their SEO was recently published on WashtingtonPost.com, “Is Your Internet Marketing Agency Delivering Secondhand SEO?”. It’s important for companies to ask the right questions when selecting an internet marketing agency, otherwise there may be surprises when the engagemet “rubber hits the road”. TopRank handles all SEO consulting and execution work with internal employees.

“Many small businesses don’t think twice to ask internet marketing agencies who will actually be performing the implementation work. It’s assumed the SEM strategy, keyword research, copy writing, information architecture analysis, code and server audits, link building and reports will he handled by the same people (or their co-workers at the office) that are selling said services.”

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Website Magazine recently published an interview with TopRank CEO Lee Odden on blogging, microblogging and the Search Engine Strategies conference in San Jose:

TopRank, a Minneapolis, Minnesota search marketing agency is truly one of the best when it comes to natural SEO, social media marketing and new media PR. Website Magazine contributor Dante Monteverde quizzed TopRank’s CEO Lee Odden recently (a sample is below) on the keys to driving blog readership, the efficacy of micro-blogging, and what attendees of SES San Jose can expect from his session titled “SEO Through Blogs & Feeds.”

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TopRank would like to welcome the following new clients to the TopRank family of companies engaging in tier one internet marketing services:

Toolkit.com, a leading resource for business owners with over 70,000 members, has engaged TopRank for SEO consulting.

OnePlace project management and collaboration software has signed with TopRank for a strategic online marketing program including: search engine optimization, blog marketing, social media promotion and digital public relations.

TopRank provides strategic online marketing consulting as well as search engine optimization, social media marketing, digital public relations and email marketing services to Fortune 1000 companies in the U.S. and Canada.

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SFGate, the online compliment to the San Francisco Chronicle, recently published an article by TopRank: “5 Myths About Search Engine Optimization”.

“…it’s amazing the variety of perspectives on what is true about SEO. True, the industry changes as often as consumers change their information search and consumption habits. But the misinformation that persists doesn’t help anyone.”

“Below I’ll outline 5 common myths about search engine optimization that will help small business web site owners make better decisions in their internet marketing.”

1. “SEO is a collection of tricks”
2. “Our prospects aren’t influenced by search engines”

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After engaging with a SEO consulting agency like TopRank, it’s important to retain the value of the optimization work performed. Often times there are many different contributors to the content of a web site and its technical maintenance. Without oversight, keyword optimization efforts can easily be overwritten.

Once overwritten, keyword rankings can decline. To avoid such situations, here are 3 locations within your web pages to watch where keywords should exist for optimal search engine rankings:

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What’s the difference between large scale SEO projects and those implemented for small medium businesses? Plenty. The mechanics of an enterprise search engine optimization program are different when dealing with large amounts of content with different content sources and content management systems. But factor in the organizational complexities of approval processes, stakeholders and communications with a big company and it’s a whole different ballgame.

TopRank Senior Account Manager Jolina Pettice and CEO Lee Odden conspired on an article addressing the challenges and opportunities of energizing an enterprise SEO campaign that was recently published in MediaPost’s Search Insider:

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TopRank CEO Lee Odden conducted interviews with Brad Berens, Robert Scoble, Danny Sullivan, Chris Sherman, Kevin Ryan, David Berkowitz, Heather Lloyd-Martin and Michael Brito for an article that was recently published as a cover story in iMedia Connection.

“Whether the investment in attending a conference is on the company’s dime or the individual’s, it’s important that conference attendees get the most out of their time at events by setting goals.”

“Depending on the reason for attending a conference, goals may vary. Here are some common goals based on the various reasons for attending marketing conferences: Networking, Knowledge, Content, Knowledge Transfer, Socialize.”

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